I research analysts study market conditions to examine potential sales of a product or service. I help companies understand what products people want, who will buy them, and at what price

— Donald Pham, Digital Analyst



I research analysts research and gather data to help a company market its products or services. I gather data on consumer demographics, preferences, needs, and buying habits. I collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

I help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, I may determine potential markets, product demand, and pricing. My knowledge of the targeted consumer enables my clients to develop advertising brochures and commercials, sales plans, and product promotions.

I research analysts evaluate data using statistical techniques and software. I must interpret what the data mean for my client, and i may forecast future trends. I often make charts, graphs, infographics, and other visual aids to present the results of their research.


Analytical skills. I research analysts must be able to understand large amounts of data and information.
Communication skills. I research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.

Critical-thinking skills. To determine what marketing strategy would work best for a company, i research analysts must assess all available information.
Detail oriented. I research analysts must be detail oriented because i often do precise data analysis.

Donald Pham’s work, dedication, and enthusiasm helped Gravity grow to a new level in 2014. We are proud to say that since we started working together, the company has made the Inc. 500 and Inc. 5000 lists, started writing regularly for Inc.com, and generated at least two solid sales leads who became clients in 2014

Tung Phan CEO - Line Technology Solutions

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