Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads

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Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, I...

Google Ads now showing cart metrics for Shopping campaigns

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  E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which product...

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

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Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied cus...

Protecting your ad spend from invalid traffic

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Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user. While growth and sophistication of fraud ...

Google doesn’t have an ‘ideal’ page speed

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“[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 editi...